If you work in the arts and creative industries and you are keen to nail your marketing and make more sales this workshop is for you!
Getting your head around the ways you can bring your creative product to the world AND inspire people to buy is easier than you think. Make sure you have your marketing foundations in place and tune into the strategies that work best for your work and you.
Listen, learn and brainstorm – Bring along paper and pens, take notes and get started filling the gaps of what you already do and mapping out a marketing strategy moving forward
During this 3 hour workshop we are going to check that you are covering your bases when it comes to marketing your creative service or product. I will walk you through a range of easy to apply marketing fundamentals including –
• My number 1 business and creative life strategy and how it applies to your marketing.
• Product development and pricing for your market
• Understanding the market and who EXACTLY your customer is.
• Branding 101.
• Offline strategies to boost your sales.
• Creating an online universe.
• My favourite online marketing resources for creatives.
Getting a range of simple strategies in place is essential to lift, not only your sales, but also, how you connect your creative work with your ideal fans, audiences and customers.
From online and offline strategies to branding and vision, fill your marketing kitty with a range of tips and tools.
This personalised, hands on workshop is only $88 per person including workbook and supper. Minimum 4 and maximum 10 people.
About Your Facilitator
Christina Giorgio is an arts business and creativity consultant based in the super creative and hippy heartland of Byron Bay, Australia. Her mission through her business Creative Consultancies is to unleash creative potential, support artists to thrive and inspire people to create. She has 20 years experience working in the arts at a grassroots, business and strategic level. Through her business Creative Consultancies she facilitates workshops in arts business and creativity, hosts retreats, works one on one with creative people and businesses and does strategic cultural planning. She is an arts events passionate bringing communities together through vibrant, grass roots arts events. Christina has a Cert IV in business, Cert V in Training and Adult Education and an honours degree in Film and Theatre. In her own arts practice Christina has had films screened internationally and fosters a passion for acting, but has found her creative home in music. A singer songwriter, she writes, records, performs and cherishes expressing herself through her folk-fusion originals. She has explored fair trade fashion, does web and graphic design and generally lives and breathes creativity in her working life.
About The Depot
Based in the heart of the vibrant and bohemian Mullumbimby in North New South Wales, The Depot is a brand new hub for professional creatives and the creative at heart. Home to Keramika Ceramics and Mullum Art Supplies, The Depot also offers creative industries co-working and a creative arts and industries workshop space. Hosting a dynamic program of creative workshops for the whole community as well as specialised professional development for creative entrepreneurs, arts businesses and arts organisations.