November 30, 2016 Wednesday from 02:00 PM to 06:00 PM (GMT)
Lewis Silkin 5 Chancery Lane, Clifford's Inn

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About Music 4.5: The New Creative Tech

Music 4.5 The New Creative Tech

The opportunities for the music industry to leverage and explore new creative technologies are endless, from the point of view of both creative experience and revenue generation. Many new explorations are already in the works. US band OneRepublic are partnering with Nokia and UMG to create a VR live concert experience. Both Brian Eno and Björk are using VR and AI in their music videos. The BBC just launched their interactive concerts – The Red Brick Sessions – using new immersive technology. And that's before we've even touched on the possibilities of targeted and personalised advertising, the potential to develop empathy with brands, as well as applications in music education and in university courses.

What opportunities for revenue generation, fan engagement and new musical experiences do new creative technologies such as Virtual Reality, Augmented Reality, Mixed Reality, and Artificial Intelligence offer to artists, creators, the music and entertainment industry? And what new challenges in terms of IP, licensing, creative ownership, tracking and monitoring do they create? 
What is currently working? Who is doing what?

We are devoting our next London-based Music 4.5 to exploring how AR, VR, MR and AI can be applied to the many facets of the music industry, from music creation to experience, videos to streaming, advertising to start-ups.

Music 4.5 The New Creative Tech will cover questions such as:

-    How do artists, rightsholders, and users navigate the new creative technologies?
-    What is working and who is doing it?
-    How do the new technologies deliver new revenue-generating opportunities for artists and rightsholders?
-    What are the tracking and IP issues the new technologies throw up?

Jonathan Chippindale, CEO, Holition
Chris Cooke
, co-Founder, MD and Business Editor, CMU
Paul Crick
, Music Industry Lead, IBM
Ashley Elsdon
, Editor, PalmSounds
Rachel Falconer
, Trend and Innovation Insight journalist
Martin Gould, CEO and Founder, Sonalytic
Mick Grierson, Reader, Director of Computing
, Computational Arts, Goldsmiths College
Steven Hancock/Anthony Matchett
, co-founders, MelodyVR
Dave Hodder
, Head of Product Innovation, Focusrite Audio Engineering
Tom Slater, 3D Audio Technology Expert 
Iain Tweedale
, Head of Online & Learning, BBC

See you at

Lewis Silkin

Lewis Silkin 5 Chancery Lane, Clifford's Inn London United Kingdom EC4A 1BL

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About the Organizer

2Pears Ltd

2Pears the team creating opportunities and events to inform, educate and connect entrepreneurs, startups and investors in music, media and technology. 2Pears facilitate peer2peer networking and collaboration, new thinking and new connections, through seminars, workshops, events, information-sharing and meetups. We work predominantly within the digital technology and media industries - bringing them together in a multitude of ways.

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