Who should attend DC Austin?
- Our events draw a diverse crowd from consultants and agency owners to ecommerce businesses, SaaS startups and attorneys.
- You are an established entrepreneur who is doing a minimum of $60,000 in annual revenue. The majority of attendees at this event are running 6 and 7 figure businesses.
- You are looking to meet and connect with 150 likeminded location-independent entrepreneurs.
- You want to grow your business and help others do the same.
Keynote Speaker: Jason Cohen - WP Engine Founder
Jason is the founder of WP Engine
, a multi-million dollar software company based in Austin. Since 2010, he has scaled the company to more than 60,000 recurring customers and 300+ employees.
In his talk at DC Austin, he’ll be opening up about his struggles with impostor syndrome and how important having the right mindset is when scaling a company. There will also be time for a full Q/A at the event.
Keynote Speaker: Laura Roeder - Edgar Founder Laura is the founder of Edgar, a social media scheduling tool. Since 2014, she built a multi-million dollar SaaS business as a non-technical founder.
We've arranged 8 of the leading experts to share their knowledge in workshops. All of these speakers are practitioners who are working in the trenches building their businesses day in and day out.
Here’s the full list of workshops.
How we scaled our physical products company to 7 figures and 18 team members in less than 2 years - Cathryn Lavery and Allen Brouwer Takeaway: Sharing how they scaled a million-dollar physical products business in less than 2 years.
If you were at DCBKK in October, you may recognize Allen and Cathryn’s company - Best Self Co. In fact, you probably still have one of their flagship products - the SELF journal. Like many ecommerce brands today, they launched on Kickstarter bringing in more than $300,000. Unlike most brands, they didn’t stop there. They went on to enter and win the Shopify Build a Better Business company. They have managed to maintain hockey-stick level growth since the beginning to the point where they sold their previous business and now have a team of 18. In this workshop, they’ll share some of the strategies they used to grow so quickly. Perfecting the Sales Demo - How to increase sales with less meetings - Damian Thompson Takeaway: Learn how to close more sales deals in less time.
You might recognize as the resident sales guru. In fact, his talk at DCBKK two years ago was one of the top-rated sessions of the entire event. He helps software and SaaS companies scale their sales teams and processes. In this workshop, he’ll share actionable strategies for how to create the perfect sales demo. One that could be recorded and work for you without having to take endless sales meetings.
The Book in a Box Method - Scaling a productized services business to $10M+ - Zach Obront
Takeaway: Sharing how he scaled a productized service business to $10M+.
Book in a Box quite literally wrote the book on a new way to write books. They have revolutionized and simplified a process that has traditionally been long and full of pitfalls. In this workshop, co-founder Zach Obront will share some of the lessons learned scaling this business.
How the Future of Paid Traffic is Software. And the Future is Now - Michael Erickson
Takeaway: Get actionable strategies for how to automate your paid traffic campaigns.
Michael is the resident PPC and retargeting genius in the DC. In fact, his talk about retargeting at DCBCN - our summer event in Barcelona last year - was the top-rated workshop of the entire event. In addition to running a paid media agency for ecommerce businesses, he is also launching a software business.
Guerrilla Publishing Strategies: How to rocket your book onto bestseller lists and drive sales long-term on autopilot - Derek Murphy
Takeaway: How to get your book on multiple bestseller lists and drive sales longterm.
An award-winning author and book cover designer, Derek has written more than a half dozen books - ranging from young adult fantasy novels to nonfiction marketing books. He started out by using his books to scale his six-figure consulting business which he eventually shut down to be able to focus full time on his publishing business. Derek’s approach has allowed him to have many successful launches on several bestsellers list and he’ll share some of his biggest tips.
From 0 to 70 employees- Strategies for managing a remote team and building a thriving company culture - Julio Monzon
Takeaway: Sharing the operations strategies he uses to manage a 70 person fully remote team.
Scaling a company to 70 employees is no easy feat. It is even more challenging retaining and maintaining the company culture when you run a fully location-independent company. Julio Monzon will lead a discussion based on his experiences with Monetize More, an ad optimization company for online publishers where he is a partner and COO.The 80/20 of UX and Design: How to increase sales and signups. - Quinn Zeda
Takeaway: Sharing 10 common mistakes you might be making and how to fix them to increase conversions.
You may recognize Quinn from this awesome AMA thread she started earlier this year. With more than 15 years of UX and brand design experience, her designs routinely increase revenue or email signups by more than 400%. In this workshop, she’ll share 10 common mistakes she sees sites making and what you can do instead to increase conversions.
Measurement Marketing: Actionable Strategies for optimizing your analytics platforms - Chris Mercer Takeaway: Get actionable strategies to optimize your Google Analytics for more accurate reporting.
If you can't measure it, you can't manage it. Sounds like fairly simple and straightforward advice? Except when it comes to SEO, SEM and any ad tracking, there's a lot of mistakes and pitfalls that you can make with your analytics platforms. For example, have you you've ever looked at your Facebook tracking and had it report you've sold 100 widgets, only to see Google Analytics says you only sold 50, to then check your cart and see only 25 actual sales. In this workshop, Mercer will share common mistakes that businesses make when setting up Google Analytics as well as actionable tips for how to optimize your account to give you reporting you can actually use and trust.
A Mastermind Day
Masterminds will be a core part of DC Austin. One piece of feedback that we received from DCBCN attendees last year was that they missed the in-person mastermind day. That’s coming back and will take place on the last day of this event.
Masterminds are intense, structured meetings in which you delve deeply into your business and get feedback from your group in the same type of business as you. You'll be hand-matched with 6-7 other DCers who have experience relevant to your industry and scale.
Each member of the mastermind group will have their opportunity in the “hotseat” for 20 minutes. The first 5 minutes will be your opportunity to explain what your business is about and what your current challenges are. The rest of the session will the opportunity for the rest of your group to offer their feedback.
Throughout past events, we’ve evolved and refined the DC Mastermind into a highly personalized experience. When forming DC Mastermind groups, our team takes into consideration a variety of elements including industry, years in business, annual revenue, and business goal. We use this information to match you with a group that will be able to contribute valuable feedback on your business.
Get-togethers on Friday, Saturday and Sunday nights
Austin’s tagline is “Keep Austin Weird,” and it is also the live music capital of the world.
Needless to say, there is no shortage of cool and quirky venues.
And with so many DCers who live or frequent here often, you won’t have to look far for answers to super important questions like, the best breakfast tacos to eat, the best BBQ joint, what indie coffee shop has the fastest WiFi, the best biking routes or where to go rock climbing.
We’ll be sharing more details about where these parties are taking place a little closer to the event.
Personalized Intros to Like-minded DCers
We don’t want anyone to feel like the “new guy or girl” at DC Austin. It can be daunting to walk into a room with a 100 people. One thing we did last year that we’ll be doing again is facilitating intros to 1-3 DCers with similar hobbies, interests or complementary skills.
About a month before DC Austin, you’ll receive a pre-event survey. There’s a couple of questions in there that help us with final event logistics like asking for your t-shirt size an any food allergies. You’ll also be able to opt-in to receive a personalized intro to another DCer or two. For example if you are a Crossfit enthusiast, you might get matched up with another Crossfitter (is that even a word?).
All under one roof
This summer, that place will be the AT&T Conference Center
Our venue is a true 4-star hotel located right in downtown Austin. Between the hotel bar, a couple of restaurants and a lot of open space in the lobby and by the meeting spaces, there’s plenty of places to run into and chat with other DCers.
Sorry DCBKKers, you’ll have to wait until we’re back in the Conrad in October to get your custom pillow menu :)
But, the rooms at this Austin hotel aren’t too shabby either and include WIFI and breakfast. They can be booked for $179/per night. Once you get your ticket, you’ll receive a confirmation email with a link to book your room at the AT&T hotel.
This hotel is also walking distance from both all the bars and live music venues on 6th street and the University of Texas Campus.
Fun fact, there’s more bars and live music venues on historic 6th street per capita than anywhere else in all of the U.S.
Or if you are a little nostalgic for your college glory days, you can hit up a dive bar over by the UT campus. Hook ‘em.
We’ll share the full schedule about a month before the event.
Friday June 23
8pm - Opening Party
Saturday June 24
8am - 12pm - Morning Meetups
12pm - 6pm - Workshops
There will be 8 workshops on Saturday, you'll choose 4 to attend.
Sunday June 25
10am - 5pm - Mastermind Day
8pm - Closing Party
In addition, many DCers will start arriving a few days before on Wednesday and Thursday, as we’re cooking up some unofficial events like meetups, local excursions and happy hours to take place then.
Frequently Asked Questions
Q: What’s the cost?
A: Tickets are $699, and that also includes three months of access in the DC private forums.
Q: What does my ticket include?
A: Your ticket includes access to all meetups, workshops, the mastermind day on Sunday along with all parties.
Q: Why Austin?
A: We love Austin, actually Ian lives there. And so do lots of other entrepreneurs. Besides the very business-friendly attitude in Austin, it also boasts great nightlife, food, and nature activities.
Q: Where should I stay in Austin?
A: At the hotel. Even if you live in Austin, consider checking in for the weekend. The only other acceptable answer is “in Ian’s backyard in a tent,” but he’s charging 10x what the hotel is charging. Seriously. The hotel.
Q: How do I book a room at the AT&T hotel?
A: We've negotiated a discount rate with the hotel. You can book your room through this link
to get the discounted rate of $179/per night.
Q: How many DCers are attending?
A: Around 100 people.
Q: Will there be enough opportunity to meet up with friends or chat in smaller groups?
A: Yes. Everything about DC Austin is designed for getting to know other DCers in smaller, more intimate setting from workshops limited to 40 people or less, to masterminds and personalized introductions.
In addition, there will be plenty of social time and unconferencing packed into these 2 days. These are designed to allow attendees to let loose and have fun with friends from the forums.
Q: Can I bring a non-DC partner/significant other/friend to the evening events?
A: Sure! Your partner/SO/guest will unfortunately not be able to attend the daytime conference activities, but they are free to join in for the nightlife.
Q: What’s the cancellation policy?
A: Ticket purchases are non-refundable, but you can transfer your ticket to other members (Deadline: June 1st). Just email firstname.lastname@example.org and "cc" the person you are transferring the ticket too.
Q: Ok, I’m in! How can I register?
A: You can register at the top of this page.
Once you register, we’ll be in touch within 24 hours to verify that your business meets the DC application criteria.
See you in Austin!