Digital Marketing On A Budget [SOLD OUT!]

Digital Marketing On A Budget [SOLD OUT!]

This event is already over.

November 12, 2016 Saturday from 01:00 PM to 05:00 PM (SGT)
iiOffice CEBU Coworking Space ARINDA V. PARAS BLDG, Don Gil Garcia St

About Digital Marketing On A Budget [SOLD OUT!]

How are you living your digital world?

You probably can’t last a day without checking Facebook, posting your lunch on Instagram, or tweeting the latest political scandal you heard.

By this time, you probably have an idea how people consume information online. Some people base their decisions from what they read on the internet. Some get all their news on social media without reading any hard-copy newspapers or magazines. They find current trends, events, and happenings without the aid of some traditional media platforms such radio or printed material. They may watch the evening news on TV (while watching "name of tv drama") and then go online for the rest. Online information and social media clearly influence the way people think and do things nowadays.

So, whether you're into marketing/advertising, a student or a freelancer, or a working professional, it is really to your advantage to know how to leverage these resources.
If you are in the marketing, sales, and advertising fields, how do you use digital tools to complement traditional marketing methods? How do you reach today's millennials, today's Facebook-savvy consumers? Do you abandon TV, radio, newspaper advertising to focus 100% online? Well, it depends!

How do you allocate budget for these new platforms? Does that mean your budget has to go up? Well, not necessarily.
If you are a business owner, a startup founder or aspiring marketer or entrepreneur, or a motivated student who wants to have a career in digital marketing --- how do you start? Well, reading online helps ;) and attending this event will hopefully help you move forward!

By learning the basics of digital marketing and hearing of ways to start doing it on a limited budget, you can be on your way to greater success! If you are new to digital marketing, we HIGHLY RECOMMEND you view these videos in advance to become familiar with the concepts and buzzwords. It will make our event more interactive and productive. We are in the business of aiding people in their quest for personal and professional growth so we expect you will invest some time to prepare for the workshop. Will you? ;)

Learn how you can leverage social media and other digital channels to promote and convert your leads into sales, define your personal brand as a digital marketer or hone your digital marketing skills to retain existing clients and acquire new ones.

Please note: Php 45 is for Ticketbase Fee. If you will pay via bank deposit, pay 500 ( 400 or 300).

1:00 - 1:15 PM - Registration and check-in
1:15 - 1:30 PM - Welcome - Introductions by All
1:30 - 1:50 PM - Basic Marketing Principles
Speaker: Tina Amper, Founder
1:50pm - 2:20 PM - Introduction to Digital Marketing
Speaker: Rose Rontal,, Chief Program Director
2:20 - 2:40 PM - Q&A / Break
2:40 - 3:00 PM - Building a Brand Using Facebook Advertising
 Speaker: Kareen Satorre,, Marketing Officer
3:00-3:10 PM - Q&A / Break
3:10 - 3:30 PM - Case Study #1 Digital Marketing Techniques
Subtopic: Low-cost tools
Speaker: Ryan Tan Yu, SkyGo and Mata VR
3:30 - 3:50 pm - Case Study #2 Digital Marketing Techniques
Subtopic: Content Marketing
Speaker: Erika Lagunzad, Branding Director
3:50 - 4:20 pm - Q&A on Case Studies
4:20 - 4:30 pm - Summary and recap
4:30 - 5:00 pm - Snacks / Open Networking
5:00pm - End of Workshop

Download agenda here.

For more details about the event, please click here.
Questions? Please email us at
For more details about the series of workshops, click here.


Stemming from our Content Strategy Masterclass held in Cebu early this year, is proud to present "Digital Marketing Festival” in November 2016.A series of focused workshops for different levels of marketers, digital business enthusiasts and entrepreneurs. Robert Cristobal, our Chief Content Officer, based in Singapore is coming to Cebu to conduct these sessions.

Nov 12 - Digital Marketing on a Budget*
Nov 24-25 - Advanced Content Marketing
Nov 25 - Digital Marketing Literacy for CEOs and Decision Makers

See you at

iiOffice CEBU Coworking Space

iiOffice CEBU Coworking Space ARINDA V. PARAS BLDG, Don Gil Garcia St Cebu City Philippines

Get directions from Google Maps

About the Organizer is a non-profit organization that supports tech startups and promotes ICT careers in the Philippines. Our mission is to grow the startup community through dialogues, workshops, and conferences (meetups, Startup Weekend, and Our volunteers have helped organize 18 Startup Weekend workshops in the Philippines, and 4 international conferences. We are Innovation Community Consultants to the government, international companies and other organizations. Are you an advocate of innovation? Take part in building our startup ecosystem and reach us at

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